Perdue
CW: Ian Katan,
AD: Sarah Tocci, Caroline Spire
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Get families with teens to choose Perdue prepared items by showing them that with Perdue, they can recreate restaurant quality taste at home.
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People think frozen chicken is a downgrade from what they can get at restaurants. But Perdue’s air fryer ready Line serves up restaurant-quality chicken at home. We’ll show real downgrades to prove that life has downgrades, but restaurant-quality Chicken is the upgrade everyone needs.
CASE STUDY
We’ll sponsor family-friendly YouTube chefs to create easy, tasty, or inexpensive chicken recipes, showing that if you #NeedAnUpgrade, our restaurant-quality chicken is ready to deliver.